The science
Most decline after 50 can be fixed with better nutrition.
After 50, the body needs more protein and more support — yet most people eat the same food they ate at 30. The result is a slow, hidden nutrition gap that shows up as lost muscle, slower recovery, rising blood sugar and loss of independence. Svayam attempts to fix this.
The numbers behind the gap
73%
of Indians under-consume protein (WHO).
30–40g
average daily protein intake — against 60–80g needed after 50.
4.8g
protein in 4 regular wheat rotis — what most Indians actually get from their main meal.
76%
of Indian adults are Vitamin D deficient (ICMR). B12 deficiency is nearly as common in vegetarians.
The proof
Same roti. Different nutrition.
| Nutrition drinkEnsure-type · 1 serving | Protein powderpremium brand · 1 scoop | Svayam roti BESTper 4 rotis | |
|---|---|---|---|
| Protein | 6.8g | ~20g | 27.0g |
| Cost for same protein / day | ₹476 | ₹150 | ₹60 |
| Fibre | ~3g | <1g | 8.8g |
| D3 + B12 | ✓ | ✗ | ✓ |
| Form | Powder drink | Powder shake | Your daily roti |
| Habit change? | New daily drink | New daily shake | None |
Nutrition drink: Ensure-type (6.8g protein, ₹119/serving). Protein powder: leading Indian brand (~20g protein, ₹75/scoop). Svayam: ₹1,199 per 1kg bag (~20 days at 4 rotis/day). “Cost for same protein” = servings needed to match × price per serving.
How it works in the body
Protein preserves muscle
Low GI steadies blood sugar
